Meet Your Mentors
Founder & Head Instructor
Hi friends!! My name is Serena! My little love affair with fitness includes an 18 year softball career ending at the university level, countless team sports, a deep passion for running, a short stint as a barrel racer, snowboarding, the occasional wakeboarding ride, surfing and most recently I learned to golf!
God created my heart to be filled with a fierce love for helping others which led me into a 13 year career as a personal trainer. I will never forget training my very first client at 19 years old (and how I had absolutely NO idea what I was doing) because it was where I first had the idea to build a program like @thefitbusiness! Ohhhh how I wished I had someone to help me back then… many MANY tears were shed! Since then, I have earned my Bachelors and Masters degrees in Exercise Science and I have clocked more than 25k hours of personal training. Luckily, figuring out a thing or two along the way!
I have a huge passion for personal development and exploring new experiences. My friends like to joke that I’ve never met a stranger I didn’t love! Overall, I believe that life is meant to be lived fully and enjoyed thoroughly and both of those things are easy to do when you keep a joyful heart at the center of everything that you do. The fitness industry has become such a huge part of my life and has provided an amazing outlet for me to connect with and share my passion for health and wellness with all of these wonderful humans on this planet. I’m so incredibly grateful to include you in this world I have grown to love so much!
I believe that we are all called to fill a unique space in this world and that the universe needs your gifts and abilities! We were all made to do amazing, life changing things and you are so deserving of everything you want in your life! I cannot wait to know you my newest, most amazing, incredibly, bright, talented, brave friend!
Love you already!
Director of Social Media
Hi, my name is Clarissa Yanta! I’m a NASM Certified Personal Trainer and a Certified Fitness Nutrition Specialist. I live in Boerne, TX with my husband, Weston. He is the one who pushed me to take the leap into the fitness business and I am so glad he did!
I’ve been fortunate enough to coach clients in-person and online for years to help them reach their goals with both nutrition and fitness. No gimmicks or quick fixes, but truly helping clients form new and sustainable habits, feel better and get excited about fitness.
I am extremely passionate about helping whoever I can learn how to love themselves, from beginning to end. You shouldn’t exercise or eat healthy because you hate your body! You should exercise and eat healthy because you LOVE your body! I am determined to show anyone I can how to properly fuel and nourish their bodies to get the results that they deserve while looking and feeling their best. That to me is what true beauty and true confidence is all about. It’s about being healthy and happy! It’s about setting new goals and achieving them. It’s about focusing just as much on your physical well-being as your mental and emotional well-being.
I want to help you make the most out of your passion for helping others and to show you what it takes to become a successful personal trainer.
We will be here for you every step of the way as you begin your career! We know how overwhelming this industry can be so we created The Business of Fitness program to help eliminate the guesswork for you!
If you are looking to get serious about your fitness career, then you are in the right place! I can’t wait to teach you more about the fitness industry so that you may grow and nurture your career and clients! Our goal is to help you realize your full potential. We will equip you with the knowledge and expertise you need to achieve your goal of becoming a successful personal trainer.
Director of Content Creation
Hi there! I’m Kelly Lochte.
I am a passionate, energetic, driven and very goal oriented girl who loves what I do, but loves the people I interact with more. I am motivated by solutions, progress, and transformation that takes place from the inward, out. I love to educate my clients on the “why” they do each exercise because my end goal is always to make the people I work with feel like the best, competent, and confident version of themselves. In return, I thrive off of learning what does and doesn’t work with my clients, myself and my business.
My business motto is that perseverance always has its perfect result. So stick with it and have faith in the progress! I grew up playing all kinds of sports but I never was the leader, the fast one, the best on the team, or the standout. I never had great favor with my coaches but was always considered a great “team player”. It really wasn’t until college that I broke out of my shell as a leader, an athlete and a fitness fanatic. From the moment I showed up on campus and was told I wouldn’t get much playing time, I did everything in my will power tomake sure it was the complete opposite.
I attended Texas Lutheran university where I graduated with honors and a bachelors degree in Exercise Science. I was a member of the women’s Soccer program and track and field program at TLU where I continue to develop a love for movement that drove my competitive spirit. It was the beginning of my senior year when I realized that helping others achieve their fitness goals was what I wanted to do with my life. I immediately stepped into the personal training field for my first post grad job, where I actually worked for Serena!
After taking a step out and starting my own personal training business in 2017, I have operated my own business for three years now. There have been a lot of giants I have had to tackle along the way, a lot of learning, and a lot of trial and error with having my own business. My passion to help others become their best version of themselves, is exactly why I am so fired up for The Business of Fitness program!
We want to help YOU take less wrong turns on your path to success! We have created a space with less intimidation, less error, MORE impacted lives, and MORE financial stability. So what do you say? Get on board-we’re going out of space with this vision!
Head of Operations
My name is Matthew Hickey, but most call me Matt.
I have nearly 20 years of experience with various training and coaching styles, such as Power Lifting, Strength, Speed, Circuit, Body Weight, and marathon training.. as well as Yoga. I love being active and am very open minded to experiencing nee activities, techniques, and styles of fitness and sports.
Fitness and training have been consistent things in my life since a young age. As an under-sized athlete of 140lbs, playing College Baseball, they served as an equalizer in an an environment of athletes who were bigger, stronger, and faster.
Although my Business Degree led me to the corporate world of Finance, I always had a strong desire to thrive in a career of Physical Training and help other equally motivated individuals. Like many of you, I did not know how to establish myself in this industry, nor gain the necessary exposure to succeed. I did know, as with all the best things in life, it would take hard work, time, a lot of effort, and most of all, passion.
Training has allowed me to connect with people and help them (as well as myself!) become the best version of themselves. I admire the true grit and dedication that people show as they are working to complete and conquer their goals!
I am ALWAYS inspired!