Hi, my name is Clarissa Yanta! I’m a NASM Certified Personal Trainer and a Certified Fitness Nutrition Specialist. I live in Boerne, TX with my husband, Weston. He is the one who pushed me to take the leap into the fitness business and I am so glad he did!  I’ve been fortunate enough to coach clients in-person and online for years to help them reach their goals with both nutrition and fitness. No gimmicks or quick fixes, but truly helping clients form new and sustainable habits, feel better and get excited about fitness. I am extremely passionate about helping whoever I can learn how to love themselves, from beginning to end. You shouldn’t exercise or eat healthy because you hate your body! You should exercise and eat healthy because you LOVE your body! I am determined to show anyone I can how to properly fuel and nourish their bodies to get the results that they deserve while looking and feeling their best. That to me is what true beauty and true confidence is all about. It’s about being healthy and happy! It’s about setting new goals and achieving them. It’s about focusing just as much on your physical well-being as your mental and emotional well-being. I want to help you make the most out of your passion for helping others and to show you what it takes to become a successful personal trainer.  We will be here for you every step of the way as you begin your career! We know how overwhelming this industry can be so we created The Business of Fitness program to help eliminate the guesswork for you! If you are looking to get serious about your fitness career, then you are in the right place! I can’t wait to teach you more about the fitness industry so that you may grow and nurture your career and clients! Our goal is to help you realize your full potential. We will equip you with the knowledge and expertise you need to achieve your goal of becoming a successful personal trainer. 


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Hi friends!! My name is Serena! My little love affair with fitness includes an 18 year softball career ending at the university level, countless team sports, a deep passion for running, a short stint as a barrel racer, snowboarding, the occasional wakeboarding ride, surfing and most recently I learned to golf!

God created my heart to be filled with a fierce love for helping others which led me into a 13 year career as a personal trainer. I will never forget training my very first client at 19 years old (and how I had absolutely NO idea what I was doing) because it was where I first had the idea to build a program like @thefitbusiness! Ohhhh how I wished I had someone to help me back then… many MANY tears were shed! Since then, I have earned my Bachelors and Masters degrees in Exercise Science and I have clocked more than 25k hours of personal training. Figuring out a thing or two about this personal training thing along the way!

I have a huge passion for personal development and exploring new experiences. My friends like to joke that I’ve never met a stranger I didn’t love! Overall, I believe that life is meant to be lived fully and enjoyed thoroughly and both of those things are easy to do when you keep a joyful heart at the center of everything that you do. The fitness industry has become such a huge part of my life and has provided an amazing outlet for me to connect with and share my passion for health and wellness with all of these wonderful humans on this planet. I’m so incredibly grateful to include you in this world I have grown to love so much!

I believe that we are all called to fill a unique space in this world and that the universe needs your gifts and abilities! We were all made to do amazing, life changing things and you are so deserving of everything you want in your life! I cannot wait to know you my newest, most amazing, incredibly, bright, talented, brave friend!

Love you already!


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Updated: Nov 3, 2020

Do you ever just sit back and think about what your wildest dreams are? Now begin to narrow in and focus on what keeps coming back to the frontlines of your ambitions. The dream that keeps re-appearing in your victories, your high points, even when you’re frustrated and when you’re inspired. NOW imagine that dream coming to LIFE. Vision. Ambition. Action. Your dream is taking off and it’s being nurtured to success.


That’s how we feel starting this business and that’s how we want to make you feel starting your OWN business! So what do we do? We provide the building blocks to run and start your very own fitness business.

{Who we are..}

We are ambitious, creative entrepreneurs with a heart that wants to help those just starting out in their fitness careers. The secrets of starting a successful business shouldn’t be a secret! Community, connectivity and helping others is our mission field. We want to empower the

young, the new, and the inexperienced to be confident in their career path, confident in the direction of where they are taking their new business and confident in their ability to transform lives.

{What are we doing..}

College leaves you with a fancy degree that you worked your tail off for. A certification leaves you with a head full of multiple choice knowledge. Sports leaves you with experience, endurance and perspective. Your weight loss journey leaves you with passionate inspiration.

You’ve hit the ground running but where…?

What’s next…? What even is an LLC? Do you need business insurance? How do you market yourself? How do market your gym? What makes you unique? Where to begin..

OR maybe you’ve been training for awhile but you don’t know how to grow your career and take it to the next level.

We are developing a step by step program to help you be the BEST, most SUCCESSFUL, personal trainers and business owners you can be! Whether you’re working at a gym right now just starting your journey, or you’re sitting at home dreaming of the places you’ll go and the lives you want to impact; we want to help you.

We are directing all our energy and time into giving you all the tips into being a successful entrepreneur. With online programs and in person training, we are creating modules that will prepare you to take on the business world and know how to work with people.

From business fundamentals to how to retain clients, we want to train and re-train the world of fitness professionals. Form, function, retention, sincerity, and sustainability are just a few of the things we will instill and teach you in order to become the best fitness professional you can be. So what do you say?

Keep following us, tag along in the journey and be on the lookout of our program launch! Get to know all of us personally, see how we operate, what drives us, what makes us successful, and what makes us real. We don’t want to share just what we do but who we are.

{Why are we starting this business..}

Somewhere along the lines, whether it’s our degree that guides us, our parents, or our passion-we figure out what we want to do. Degrees and certifications tell you what you need to know to qualify, but don’t tell you what it takes to be qualified past that. Don’t get me wrong credentials are essential but when the mountain is set before you, who is going to help you climb to the top?

WHERE DO YOU START?! From the left? The right? The forest side? The smooth steep side or the rocky side? WE want to help you. We want to be your guides. Let us help navigate you through all the scary parts so you can be well on your way to the top safely, securely, and confidently.

Welcome to The Business of Fitness. Take your time, browse around, get to know each of us and what we want to bring to the table. We love people and we love dreamers, so let’s dream and build together!

Stay tuned this week for an introduction from each of us! We can’t wait to be in touch.

Catch ya soon!

The Fit Business

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